Monday, October 27, 2014


Those who attended the free seminar on How to Develop Your Business Food Idea got an advantage of possibly winning the coveted prize of the upcoming New Big Food Entrepreneur contest...(read and see more photos here) 


Wednesday, October 22, 2014

Giant pork sisig featured in the opening of the second BIG BITE

In Pampanga, the Marquee Mall of Angeles City hosted again the BIG BITE!, a three-day Northern Food Festival.

On its opening last October 17, 2014, a big mass of minced pork sisig was cooked on a giant stainless steel pan at the Marquee Park by a team of chefs headed by ...(read and see more photos here)

Saturday, October 18, 2014


Do you have a great-tasting dish or do you have an innovative food concept that you think would sell well in a weekend food market?  Then we invite you to join us for a FREE SEMINAR on HOW TO DEVELOP YOUR BUSINESS FOOD IDEAS during our STARTUP FOOD ENTREPRENEUR WEEKEND on October 25 (Saturday) from 3:00pm to 6:00pm at Mercato Centrale, at the corner of 34th Street and 8th Avenue in Bonifacio Global City. 

The half-day seminar will include topics on how to start up and run a food business, identifying food businesses with franchise growth potential, current food market business trends, digital and social media marketing for small food businesses, and the stories of successful food market entrepreneurs.

Among the speakers for seminars include Armando Bartolome of GMB, Franchise Developers (whose previous clients are Mang Inasal, Potato Corner and Lots’A Pizza), Anton Diaz and RJ Ledesma of Mercato Centrale, resource speakers from Go Negosyo and Globe MyBusiness and successful Mercato food entrepreneurs Jill Gerodias Borja of Manang’s Chicken and Suzy Lee of Spring by Ha-Yuan.

Over the past several years of running the Mercato Centrale markets in Makati, Taguig, Quezon City and provincial locations, we’ve seen potentially successful start up food businesses that were not capitalize on a good product because they needed to fix up their operations and marketing efforts.” shared Anton Diaz, the co-founder of Mercato Centrale and the man behind popular food and travel blog “The aim of this seminar is to help budding food entrepreneurs greatly improve their chances of success by sharing with them the insights we’ve gained through operating our markets and working with various food stall vendors.”

Mercato Centrale has been the birthplace of many fast-growing food companies including Manang’s Chicken, Mochiko, Merry Moo, Chuck’s Grubberie, Mio Gelati, Spring by Ha-Yuan, Kristina’s Inutak, Zen Taclings, Brasas, Eat My Garlic Fries, Sunrise Buckets, and many more.

The seminar also serves as a jumping off point for applicants interested to participate in The Next Big Food Entrepreneur Contest at Mercato Centrale, where the winner goes home with P100,000 and a six-month rent-free stay in Mercato Centrale.

To register for the seminar, please contact 0917-840-1152 or 812-0212 or email Visit for more information. Please register soonest as there are limited slots available. 

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Sunday, October 12, 2014


The following is a Press Material for The Next Big Food Entrepreneur 2014.

Aside from being the country’s premier night food market destination, Mercato Centrale has helped give birth to some of the country’s newest and most innovative food concepts.  Popular chains like Manang’s Chicken, Merry Moo Ice Cream, Mochiko, Brasas Latin American Street Food, Spring by Ha-Yuan, Kristina’s Premium Inutak, Baked by Anita, and many more started off as food stalls in Mercato Centrale before they became successful food businesses. 

But prior to their multi-million food ventures, many of these entrepreneurs started off as home-based food businesses or just passionate cooks and bakers who had a pioneering food concept, unique style of cooking, or a secret or heirloom recipe that they ‘incubated’ in the Mercato Centrale food market. 

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Building on its commitment to support food entrepreneurship, Mercato Centrale brings back its much-awaited “Next Big Food Entrepreneur Contest” along with, Mastercard, Globe My Business and partners Entrepreneur Magazine, Yummy Magazine, Yummy Ph, Philippine Star, and Go Negosyo.

Now on its third year, The Next Big Food Entrepreneur contest is a culinary showdown that provides an opportunity for budding food entrepreneurs from all walks of life to turn their food business concepts into reality! The winner of the contest will get PHP 100,000 start up capital, a rent-free stall in Mercato Centrale for six months, and a feature in Entrepreneur Magazine, Yummy, The Philippine Star,, Globe My Business Digital and Our Awesome Planet

The Next Big Food Entrepreneur is open to all aspiring food entrepreneurs, ages 18 years old and above, residing in the Philippines.  The contest is divided into three parts: a food taste test activity for all interested participants, a four-weekend open market selling event at Mercato Centrale, Bonifacio Global City for all participants who pass the taste test, and finally, the submission of a business plan.   

The cut-off for all interested participants for the food taste test is October 31, 2014

For more information on how to join the contest, please visit Mercato Centrale on Facebook,,  or contact (+63)917-840-1152 or (+632)917-585-7989.

The first grand prize winner of the Next Big Food Entrepreneur Contest Ping and Jewel Joven of ‘Ping Gu’ Mushroom Fries together with Armando ‘Butz’ Bartolome of GMB Franchise Consultancy and Mercato Centrale co-founder RJ Ledesma at the Joven’s mushroom farm

The second grand prize winner of the Next Big Food Entrepreneur Contest Randie Ryan Tan of ‘Oh Fudge’ together with Mercato Centarle co-founder RJ Ledesma, Entrepreneur Magazine editor-in-chief Kristine Fonacier and representatives from Solane.

This is their FB page:


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Author of Philippine Food, Cooking, and Dining Dictionary. A lexicographer since the age of 14.  Filipino Linguist. Blogger with 11 blog sites. Researcher of food culture, pop culture, places, structures, transportations, churches and whatever interest him about the Philippines. Visual artist. Photographer. Traveler who had been to all four corners of the Philippine archipelago, and still setting more footprints. 

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